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Challenge:
Develop a well structured Go-to-Market strategy to evaluate technology expansion in enzyme delivery space.
Action:
Deep dive into technology value proposition, brainstorming and ideation of potential markets to generate hypothesis, performed 50+ industry interviews for hypothesis testing, Evaluated data and developed beachhead, short term and long term approach as a market strategy. Uncovered critical asks from potential customers that guided technical transformations of startup
Result:
Founder using this analysis to formulate long term platform technology plans.
Strategy
December 2022
“Working with Adrianna during Cleantech2Market was a joy. Under her leadership, the team transformed technical understanding and extensive market research into a valuable set of strategic business insights.”