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Challenge:
Strategize a method to secure buy-in from incumbent acrylamide chemical manufacturers to provide letters of intent for testing Mars Materials' low-carbon acrylonitrile.
Action:
Guided the founder in identifying critical players within the organizations and determining key factors for early engagement. Provided insights on improving communications and requests from incumbents based on personal experience.
Result:
The founder secured acceptance and letters of support from top acrylamide manufacturers using acrylonitrile as a raw material.
February 2023